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Disney+Hotstar Job


Job Role - Telugu Category Associate

Location - Bangalore(Partial WFH)

Job Description

  •  Consumer & Industry:
  • Understand consumer segments, behaviour, latent needs, value propositions through qualitative and quantitative research.
  • Derive additional insights through analytics basis on-platform consumer behavior.
  • Build creative expertise in the team to find differentiation opportunities and support content buy.
  • Stay abreast of industry & competitive landscape in the category and identify trends, future growth areas.
  • Strategy & Planning:
  • Support content strategy to deliver above goals – based on consumer demand, OTT behaviour, need for differentiation and competitive landscape.
  • Build content business case financial models.
  • Work with cross-functional teams to move levers to help achieve success.
  • Execution:
  • Own, track & report key success metrics for the category (subs, engagement, retention).
  • Performance Review of content launches and marketing/ product interventions.
  • Support category reviews with leadership & support decision making.

Skills Required

  • Good Communication skills
  • OTT centric