Role :
Associate Program Manager
Location :
Bangalore, Karnataka
JOB DESCRIPTION:
Seeking a merchandising leader to help meaningfully grow visibility of new initiatives and categories and help create the perfect experience for Meesho’s customers within the app. We are looking for a leader who can understand customer needs, business objectives and content development for all touch points and execute best in class promotional strategies, thereby impacting metrics. The candidate should have a working knowledge in collaborating with design ,category and product teams, among other departments to develop effective content.
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What you will do
- Understanding the consumer profile, their usage behavior and needs to craft the most compelling branding of initiatives on app
- Working on new initiatives and features like Mall, Gold and Trends to drive user adoption and drive value to business
- Collaborate with a team of creative and content writers to create compelling in-app communication, keeping in mind the customer journey on the app (banners, category pages, web view, SMS, Push Notifications, etc)
- Create and track monthly execution plans for in-app communication and PNs
- Stay on top of relevant metrics to ensure constant improvement and quality check for better results
- Keep abreast of industry best practices, innovations, that could improve relevant metrics within the app
- Liaise with various stakeholders within the organization to optimize for the platform
Education Required:
- Any Graduate
skills
- Graduate with 1-3 years of experience in working on solving business problems
- Strong conceptual, presentation, storytelling skills, with an attention to detail
- Good understanding of e-commerce best practices
- Experience in problem-solving using qualitative and quantitative data on consumer insights
- Ability to develop first-principle thinking.
- Proven skills in building and scaling processes.
- Deep understanding of business and customers
- Understanding of copy and creative which resonates with Meesho TG
- Skilled at understanding effective headlines/ taglines for banners
- Proven ability to work with cross functional teams, understand their requirements, and translate them to the team
- Work independently to solve complex problems
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