JOB ROLE :Digital Marketing Functional Partner
Location: PAN INDIA
ABOUT
This requirement is for a dynamic & seasoned individual who brings in extensive knowledge of working in functional space of Digital marketing. This individual will work with the Industry sales & Technical SMEs to take Wipro’s offering to business stakeholders owning the sales & marketing process. The individual will get opportunity to work across list of marquee clients who cut across industries. Functional partner will provide advice and support to businesses about technology solutions to address client’s business needs.
Responsibilities
- Be partner to CMO organization and build propositions combining marketing processes and technology to drive business KPIs for industry verticals
- New offering/pov creation which will help position better with CMO organization
- Execute consulting engagements to discover opportunities for improvement in marketing process, operations and Martech platforms
- Support business development through proactive opportunity identification, proposition development, RFP responses.
- Lead customer workshops and solution discussions
- Digital Marketing business growth which we deliver to CMO organization
Education Required:
- any graduation & pg
- 2018,2019,2020,2021,2022
SKILLS:
Skills and expertise
- Knowledge of creating solutions for Personalized marketing, Cross-channel campaigns, Personas/ Journey maps, Marketing & Customer analytics
- Expertise in driving marketing outcomes through MarTech strategy, Campaign advisory & Marketing process automation
- Boost customer engagement and campaign effectiveness by data driven marketing
- Hands on experience in helping improve marketing KPI and effectiveness
- Understands the full spectrum of Marketing program execution from strategy definition to execution
Industry sectors
- Experience in one or more of the following industry sectors: Banking, Retail, Health and CPG.
Role demands
- Ability to work with multi-disciplinary and distributed teams .
- Role will support the functional development of IT applications in his/her area of responsibility including plans, design, implementation & adoption
- Integrates functional expertise with understanding of technical solutions to solve real customer problems
