JOB ROLES:New Associate-Digital Marketing and Campaigns
Location -Bangalore, Noida, Work From Home
JOB DESCRIPTION:
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.
You will be working as a part of the Digital Marketing & Campaign team which helps clients with their digital campaign & digital marketing requirements. They help provide various services around list pull, list hygiene & lead uploads, providing data-driven insights to clients, and help them get better ROI from their various digital marketing initiatives. The team is primarily accountable for performing list pull from Client Database by writing complex SQL queries. They also leverage popular tools such as Adobe Creative Suite, Workfront Work Management Software, Atlassian Jira, etc.
Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
Education Required:
Bachelor’s/Master’s Degree
SKILLS REQUIRED:
- In this role, you are required to solve routine problems, largely through precedent and referral to general guidelines
- Your primary interaction is within your team and your direct supervisor
- You will be given detailed instructions on all tasks that need to be carried out, and the decisions that you make will impact your work
- You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders
- You will be working closely with project members to effectively deliver on the requirements
- You will be an individual contributor as a part of a team with a predetermined focused scope of work.
